Using sport to win the hearts of cultural consumers
Dyversity Communications is the leading multicultural agency in Canada in breadth, depth and size. With over 21 years of ethnic advertising and marketing success, this 40-strong, full-service, award-winning agency has been spearheading growth in the burgeoning multicultural markets, for its roster of blue-chip clients. The agency’s multicultural expertise extends from Chinese and South Asian, to Korean, Japanese, Vietnamese, Russian, Iranian, Portuguese, Hispanic, Filipino, Greek and Arabic, and many others. Dyversity welcomes the opportunity to work together with clients and their brands, to advance multicultural success.
Dyversity Communications Inc. proved yet again that work that wins with customers, can emerge as winners at the awards shows as well. The agency brought home 12 awards – five at The Marketing Awards 2015, and seven at The 2015 Summit International Creative Awards, on work for Unilever, OLG, Smucker’s, PepsiCo, WelcomePack Canada, and Ethnic Channels Group – ZEE HD TV.
Below is a snapshot of the wins:
Marketing Awards 2015 - 1 Silver, 3 Bronze and 1 Craft Award
Silver - Print (Pepsi Diwali)
Bronze - Online (WelcomePack eBooks)
Bronze - Integrated (WelcomePack Campaign)
Bronze - Television/Broadcast (WelcomePack TVC)
Craft - Graphic Design (Pepsi CNY Ram)
The Summits 2015 - 1 Gold, 3 Silver and 3 Bronze Awards
Gold - B-B Trade Advertising (Brooke Bond Red Label Tea)
Silver - Best Idea Never Produced (ZEE HD TV Campaign)
Silver - Consumer Newspaper Campaign (Golden Temple Golden Moments)
Silver - Consumer Newspaper Single (Knorr Diwali Taste Delight)
Bronze - Consumer Newspaper Campaign (OLG Responsible Gaming)
Bronze - Poster Campaign (LOTTO 6/49 Remember To Play)
Bronze - Consumer Campaign Regional (Pepsi Chinese New Year Of The Ram)
The agency applauds its clients who have put their brands and trust in them. It also salutes its dedicated team of dedicated and talented advertising professionals.
In their 93rd year, The Marketing Awards is a much-coveted honour recognizing the best work of Canada’s advertising and communication industry. Now in its 21st year, The Summit International Creative Awards spotlights work created by small and mid-sized marketing companies around the globe. 23 countries took part in the 2015 show with 5,000 entries competing for the honors.
As the leading multicultural agency in Canada, Dyversity provides 360 degrees multicultural services, including strategy and insights, client servicing, media, creative, production and PR. Over 40 full-time professionals use their expertise to empower the client’s brand and bring success to their marketing goals.
Creative and production aspects of TV commercials, print ads, radio commercials
Graphic design, artwork production of P.O.S. materials, brochures, logos, stationeries
Media planning, buying, and monitoring
On-line marketing, social media and website design
Experience in over 25 languages including Chinese, Hindi, Punjabi, Arabic,
Tagalog and Persian.
Market consultation, strategic planning
Media relations, PR messaging and Experiential marketing