Using sport to win the hearts of cultural consumers
Dyversity Communications is the leading multicultural agency in Canada in breadth, depth and size. With over 21 years of ethnic advertising and marketing success, this 40-strong, full-service, award-winning agency has been spearheading growth in the burgeoning multicultural markets, for its roster of blue-chip clients. The agency’s multicultural expertise extends from Chinese and South Asian, to Korean, Japanese, Vietnamese, Russian, Iranian, Portuguese, Hispanic, Filipino, Greek and Arabic, and many others. Dyversity welcomes the opportunity to work together with clients and their brands, to advance multicultural success.
Just back from 2016 New Year celebrations, Dyversity Communications the leading multicultural agency in Canada is celebrating again – this time for winning the ‘Leader Award’ at the Summit Emerging Media Awards (Summit EMA), for its ‘I Love Canada’ campaign for WelcomePack Canada.
For generations, Canada has been welcoming people from all over the world to her shores. So on Canada Day 2015, WelcomePack Canada (a program which welcomes newcomers to Canada) was inspired to create a platform for new immigrants and Canadians alike to get together and proclaim their love for Canada. In just two weeks, by July 1, Canada’s 148th birthday, the campaign generated 39,455 ‘LOVES’ as people clicked the ‘I Love Canada’ button on the site http://welcomepackcanada.com/canada-day-2015-campaign/
As part of this winning digital campaign, a Canada Day eBook called ‘I Love Canada’ was designed and shared online. With specially created characters (new immigrant families from the main cultural groups), this story wove together Canada’s history, natural beauty and achievements, leaving one with a deep appreciation of belonging to this great land. An inspiring eCard which applauded the values Canada stands for - freedom, peace, love of nature, and love of diversity - shared warmth as Canada Day greetings. An ‘O Canada Contest’ tested visitors on our national anthem with ‘Canada Rocks’ sippers and special limited edition Canada Flag coin collections to be won.
Summit EMA celebrates creativity, innovation, and those pushing the bounds of creative excellence in all forms of emerging media. It recognizes work that exhibits new methods, demonstrating excellence on the web through apps, videos, mobile sites and social media. The 2015 competition received over 1300 entries from countries the world over, among which only 7% earned recognition.
As the leading multicultural agency in Canada, Dyversity Communications provides 360 degrees services, including strategy and insights, client servicing, media, creative, production and PR. Over 40 full-time professionals use their expertise to empower the client’s brand and bring success to their marketing goals.
Dyversity Communications Inc. proved yet again that work that wins with customers, can emerge as winners at the awards shows as well. The agency brought home 12 awards – five at The Marketing Awards 2015, and seven at The 2015 Summit International Creative Awards, on work for Unilever, OLG, Smucker’s, PepsiCo, WelcomePack Canada, and Ethnic Channels Group – ZEE HD TV.
Creative and production aspects of TV commercials, print ads, radio commercials
Graphic design, artwork production of P.O.S. materials, brochures, logos, stationeries
Media planning, buying, and monitoring
On-line marketing, social media and website design
Experience in over 25 languages including Chinese, Hindi, Punjabi, Arabic,
Tagalog and Persian.
Market consultation, strategic planning
Media relations, PR messaging and Experiential marketing